The conversation around stretch-mediated hypertrophy (SMH) has reached a fever pitch in strength and conditioning circles. Unfortunately, much of i...

First things first: a disclaimer.
This post isn’t a dig at anyone in the fitness industry. So before you book 36 fake consultations out of spite — b...

One thing I’m seeing more and more with personal trainers who are struggling to grow their business is simple, but brutal:

A crippling fear of reject...

For years, I bought into the myth that calves were a “genetically impossible” muscle group to grow.
So, like many others, I didn’t train them seriously...

If you're stepping into the world of fitness entrepreneurship thinking, "How do I make this sustainable?" — you’re already asking the wrong questio...