If you want to grow your personal training business, it starts with this: an incredible offer.

An offer so compelling that your prospects feel silly saying “no.” Not because of hype or gimmicks—but because it solves their biggest problems in a way that feels personal, fast, and clear.

Let’s break down how to create that kind of offer.

✅ People Don’t Buy PT… They Buy Solutions

This is the #1 mindset shift:
Clients don’t pay for training—they pay to solve a problem.

Whether it’s feeling confident at the beach, getting stronger without pain, or fitting into clothes again—your offer needs to target the specific pain points that matter to them.

🔍 Identify the Starving Crowd

Before you create your offer, ask:

• Who am I talking to?

• What’s the biggest problem I can solve for them?

Example: For 25-year-old guys, “get abs” might not hit as hard as “feel confident shirtless at the beach.”
Use their language. Solve their pain.

🚀 Your Offer Should Feel Bigger Than Their Belief

You want the outcome to be so powerful it feels just beyond what they thought was possible.

Now combine that with:

• A faster time frame

• A proven system

• Reduced effort and friction

It becomes a no-brainer.

🧠 Sell the System, Not the Sessions

Don’t sell “3 sessions a week.”
Sell a system that guarantees a transformation.

This shows clients they’re not just paying for your time—they’re paying for a mapped-out, proven path to success.

🧭 Make the Journey Frictionless

What’s stopping people from getting results?

Usually:

• Confusion around using your app

• Not knowing how to check-in

• No idea how to track food

Solve these with automation:

• Email onboarding

• App walkthroughs

• Pre-built check-in and tracking tutorials

Less friction = higher client retention and lifetime value.

🤝 Pick Your Delivery Method

Present your program in the most efficient way possible:

• 1-on-1: For deep personalization

• Small group: For community + scale

• One-to-many: For leverage

Your method should match the value and transformation you promise.

🧰 What Tools Do You Need?

To deliver this like a pro:

• A coaching app to run your programs

• A strong onboarding and email automation sequence

Let your systems handle 80% of the heavy lifting, so you can focus on coaching and growing.

💡 Recap: Build Offers That Do the Work

1. Target a real pain point

2. Promise a bigger-than-belief result

3. Make it fast and frictionless

4. Use systems and automation to scale

5. Choose the right delivery format

If you do that, you’ll:

• Close more clients

• Charge higher prices

• Keep people longer

• Grow faster

Need help creating your offer? We’ve got you. Reach out any time.