One of the most common questions we get from coaches is:

“How do I price my online training programs to make the most money?”

It’s a great question—but also one where many new trainers go wrong.

Let’s walk through a proven pricing strategy that not only increases your revenue but allows you to work with more people at different commitment levels.

❌ The Big Mistake: Charging High-Ticket Too Soon

Many coaches make the mistake of jumping straight to high-ticket pricing without:

• A proven track record

• Strong client results

• Systems that justify the price

High-ticket pricing is earned—not just for those with confidence, but with demonstrated skill and social proof to back it up.

💡 The Smarter Play: Multi-Tiered Pricing

Not everyone can afford high-ticket coaching.
Not everyone needs it either.

If you only offer one pricing level, you’re leaving money on the table and pushing potential clients away who might’ve said yes to something more flexible.

Instead, build a tiered system that allows people to ascend (or descend) based on their needs and budget.

Bonus pun: We call it an “Ascend” model 😉.

📈 Why This Works: LTV = Your Business’s Lifeline

One of the most important metrics in your business is Customer Lifetime Value (LTV).

When your LTV is high, you can afford to:

• Spend more on client acquisition

• Deliver better service

• Retain clients longer

• Build more trust and loyalty

Imagine knowing you’ll make $20,000 from a single client over their time with you.
Wouldn’t you be willing to invest more to bring that client in?

Exactly.

🪜 The 3-Tiered Coaching Model (With Pricing)

Here’s a simple and scalable structure to follow:

💲 Tier 1: Low-Ticket ($97/month)

🔹 Basic programming
🔹 Access to you via app or Messenger
🔹 Limited support
🔹 Perfect for beginners or DIYers

💵 Tier 2: Mid-Tier (~$60/week)

🔹 Includes check-ins, Loom/Zoom replies
🔹 More personalization
🔹 More support and accountability
🔹 Ideal for intermediate clients who want guidance but not full 1:1

💰 Tier 3: High-Ticket (~$150/week)

🔹 High-touch Zoom/in-person time
🔹 Full customization
🔹 Deep strategy, nutrition, and mindset coaching
🔹 For committed clients who want premium results

🧠 Pro Tip: The Difference Is Time, Not Problems

Each tier solves the same types of problems—fat loss, strength, performance—but the difference lies in how much access and interaction the client gets with you.

The more time you spend with them, the more you can charge.

✅ Final Thoughts

You don’t need to pick just one price.
The smartest coaches offer multiple entry points, then move people up over time as trust and results build.

Here’s the recap:

• Start with three tiers: Low, Mid, High

• Base pricing around the time and touch you offer

• Let clients ascend or descend depending on their needs

Want more help setting up your coaching structure?
👇 Drop your details below and we’ll send you our free Online Coaching Pricing Guide.