Raising your prices can feel daunting—but it doesn’t have to be. The key to a smooth transition lies not just in the numbers, but in how you communicate the change. With a clear, confident message and a client-first approach, you can increase your rates while retaining loyalty and reinforcing your value.

Here’s how to do it right:

1. Give Clients a Leeway Period (30–60 Days’ Notice)

No one likes surprises when it comes to money. Give your clients enough time to adjust by offering 30–60 days’ notice before the new pricing kicks in.

🔹 Example Client Message:

“Hey [Client’s Name], I truly appreciate your commitment to training and your trust in me as your coach. To continue providing the best experience, updated programs, and ongoing support, I’ll be making a small adjustment to my pricing starting [date].

This change allows me to invest in better resources and ensure you get the best results possible. As a valued client, I’d like to offer you an exclusive loyalty rate to make the transition smoother. Let me know if you have any questions—I’m happy to chat!”

2. Offer a Loyalty Bonus for Existing Clients

Reward your long-term clients by offering them a buffer or added value. This not only shows appreciation but also strengthens their commitment to your service.

✅ Loyalty Bonus Options:

• Keep existing clients on their current rate for 3–6 more months.

• Offer a discounted transition rate to show gratitude.

• Provide a bonus (extra session, check-in, or access to new resources).

🔹 Example:

“Since you’ve been training with me for a while, I want to reward your commitment. You’ll continue at your current rate for the next 3 months before the adjustment takes effect.”

3. Raise Prices for New Clients First

Implement the new pricing immediately for all incoming clients. This allows your business to grow at the new rate while giving existing clients time to adjust.

✅ What This Looks Like:

• Apply the new pricing to all new sign-ups from today.

• Communicate that the increase reflects an investment in better systems, education, and outcomes.

• Keep your messaging confident—no need to over-apologise or over-explain.

Final Tips for a Seamless Price Increase

💡 The way you position your price change is just as important as the change itself.

• Be confident in your worth – Your clients are investing in your ongoing education, experience, and results.

• Don’t over-justify – Explain clearly and calmly. Keep the focus on value.

• Avoid abrupt changes – Give adequate notice and make it easy to stay on board.

• Reinforce the value – Remind them of their wins, the structure you provide, and your continuous evolution as a coach.

The Bottom Line

Price increases are a natural part of growing your coaching business. When done with integrity and clarity, they can enhance client trust, not harm it. Show your clients the value you deliver, communicate with care, and you’ll not only retain your client base—you’ll elevate your brand and income along the way.