A clearer next step
for your business.
Understand what needs attention, choose where to start and put a practical improvement in place. A self-paced course to help you grow revenue, increase value and reduce risk.
27 written lessons · Four modules · One payment
The Ascend
Method.
Build. Acquire. Scale.
Make progress where it
will help the most.
When you are running a business, several things can need your attention at once. The Method helps you look at the whole picture, find your biggest opportunity for improvement and work through it at a manageable pace.
See the customer journey.
Follow how people find you, become customers and experience your service. Learn which numbers help you decide where to focus.
Find your starting point.
Connect the lessons with what is happening in your business. Begin with the area where an improvement could make the greatest difference.
Take a practical step.
Use the examples and exercises to make one change, review what happens and build on what you learn.
27 lessons. One connected approach.
Start with the module most relevant to you, then return to the others as your business develops. The course is built around practical written lessons; video lessons will be added as they are filmed.
01 — Grow Revenue · 9 lessons
Work through acquisition, sales and delivery so you can help more of the right customers make progress.
- Advertise
- Engage
- Qualify
- Close
- Lifetime value & the product
- Onboarding
- Activation
- Upsells
- Retention & resells
02 — Increase Value · 6 lessons
Understand the quality of your revenue, the profit behind it and the customer relationships that support the business over time.
- Revenue
- Revenue growth
- EBITDA
- EBITDA margin
- Revenue retention
- Sales & marketing efficiency
03 — Reduce Risk · 5 lessons
Identify where the business needs more support, from key responsibilities and customers to marketing channels and reliable information.
- Key-person reliance
- Customer concentration
- Channel concentration
- Market change
- Business data
04 — The Frames · 7 lessons
Develop the perspective and habits that help you make decisions, follow through and keep learning as you apply the Method.
- It’s Not About You
- Brick by Brick
- Build Proof, Not Hype
- Leave No Room for Maybe
- Redefine Your Hard
- The Job Isn’t Finished
- Outwork Your Potential
Choose one thing.
Work through it well.
The Method brings together the ideas we use in our work with Ascend clients, in a format you can return to whenever you need it.
My recommendation is to start with the biggest problem in front of you. Understand what is happening, choose a practical response and give yourself time to see what changes. You can work through the lessons at your own pace.
Paul Meldrum
Founder, The Ascend Collective
Make the Method
part of your business.
A practical resource for service-business owners, coaches and consultants who want a clearer way to work on growth, value and risk.
Choose a lesson, apply it to your situation and return whenever you need a fresh look at the next challenge.
Already an Ascend Build, Acquire or Scale client?
The Method is included in your membership at no extra cost. Sign in to your portal or contact us for help with access.
$97 AUD
One payment. No recurring course subscription.
- 27 practical written lessons
- Four modules to explore at your own pace
- Examples and exercises to apply in your business
- Access through the online member portal
Videos are in production and are not available yet. The written course is the starting point.
Before you get started.
Where should I begin?
Start with the area that needs the most attention in your business. If you are unsure, the free Growth Health Check can help you find a starting point across revenue, value and risk.
How do the lessons work?
The Ascend Method gives you 27 practical lessons, written guides and downloadable worksheets to work through at your own pace. Each lesson helps you understand an idea, apply it to your business and choose a useful next step. Start with the area that needs the most attention, and return to the materials whenever you need them.
How do I access the course?
After purchase, use the email address you bought with to sign in to the member portal. Your welcome email will include the access link and guidance on where to start.
Is coaching included in the $97?
The Method is a self-paced course. Personal coaching and implementation services are separate. You are welcome to book a free 30-minute call if you would like help choosing your starting point; there is no sales pitch or obligation.
Do I need to finish every lesson in order?
You can begin with the topic most useful to you. Choose one practical improvement, put it into place and review what happens before moving on.
I am already an Ascend client. Do I need to buy it?
Access is included for Build, Acquire and Scale clients. Sign in with the email address used for your membership. If you cannot see the course, reply to your welcome email so we can help.
Would a conversation help?
Book a free 30-minute call. We will look at your situation together and help you identify a practical next step, with no sales pitch or obligation.
Book a free 30-minute call