We want you to win. Start here.
The playbooks, trainings and tools we use with clients — free. Work through them in the order that matches where you’re stuck: Build, Acquire, Scale.
Free tools to size up your business.
Free to use, with your results shown on screen. Enter your name and email to receive practical follow-up guidance. Start with the Growth Health Check for the full picture, or jump straight to the number you need. Then work down the six below in order: your revenue number, then your value, then your risk.
The full picture: Revenue, Value & Risk
Twelve questions across the three things that decide whether your business grows, holds its value and survives — with a health score for each, and where to focus first.
Start the Health Check →What will it take to hit your number?
Put in your revenue goal and see exactly how many customers, conversations and leads it takes · a month and a year.
Plan my number →FreeCAC CalculatorWhat are you really paying for a customer?
Work out your Customer Acquisition Cost in 60 seconds — then see how healthy it is and the levers to bring it down.
Open the calculator →FreeBusiness Value EstimatorWhat is your business actually worth?
A quick, indicative valuation — and the levers that move the number most.
Estimate your value →FreeOwner Reliance ScoreCould your business run without you?
Five quick questions on how much the business depends on you · and what that means for your risk and value.
Get my score →FreeBusiness Risk AuditHow exposed is your business?
Five quick questions across the risks that quietly sink businesses — and where you’re most exposed.
Run the audit →FreeGrowth ScorecardWhere’s your business bottleneck?
Score your business across the core growth levers and see the one constraint holding you back right now.
Take the scorecard →Steal the frameworks.
Each one fixes a specific part of the machine. Grab the one you need now.
The Follow-Up Framework
Stop leads slipping through the cracks with a simple follow-up system.
Get it free →Pricing & Packaging Guide
Structure and price your offer so it sells without discounting.
Get it free →The Content-to-Clients Guide
Turn posts into booked calls with a simple content system.
Get it free →Retention & LTV Playbook
Keep clients longer and lift the value of every one you win.
Get it free →Work through your next step with a little more guidance.
Explore 27 practical written lessons on growing revenue, increasing business value and reducing risk. Start with the topic that matters most to your business.
AU$97 once for lifetime access. Included at no extra cost for Ascend members. Videos will be added as they are filmed.
Explore The Ascend MethodWant to know your business bottleneck?
The Ascend Growth Roadmap pinpoints the single biggest bottleneck stopping you scaling to $100k months and beyond — and the moves to fix it.
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A practical idea from Paul on marketing, sales or running your business. Read it at your own pace, and unsubscribe whenever you like.