Build. Acquire. Scale — in writing.
Practical breakdowns on marketing, sales and systems for service businesses. New posts weekly.
Recent posts.
Why My Business Isn’t Growing (Even Though I’m Working Harder)
If you’re asking why my business isn’t growing, the cause is usually one hidden constraint. Here’s how to find the real bottleneck across five key areas.
Paul Meldrum · 5 min readHow to Calculate Your Customer Acquisition Cost (and Lower It)
Learn how to calculate your customer acquisition cost, what a healthy CAC looks like against LTV, and the first levers to bring it down.
Paul Meldrum · 5 min readHow to Increase Customer Lifetime Value in a Service Business
Learn what customer lifetime value is, why it sets how much you can spend to win clients, and the levers that raise LTV in a service business.
Paul Meldrum · 5 min readWhat Is Your Business Actually Worth? How to Value a Service Business
Learn the value drivers — revenue quality, margin, retention — plus a simple worked example and how to lift the number.
Paul Meldrum · 5 min readThe 5 Business Risks That Quietly Sink Service Businesses
Learn the five biggest business risks — key-man, customer, channel, market, data — and one clear way to cut each.
Paul Meldrum · 5 min readHow to Grow a Service Business: The Ascend Method
The three real levers of revenue, value and risk — and how to work out which one to fix first.
Paul Meldrum · 5 min readOne practical email a week.
The best of the blog, plus what we’re seeing work right now — straight to your inbox.